Detroit Electric. Yes, there is such thing.

Detroit Electric was an automobile brand in Detroit, Michigan, from 1907 to 1939. They manufactured electric cars, powered by a rechargeable lead acid battery, and advertised as reliably getting 80 miles between battery recharging. The company was in business until the stock market crash of 1929, when filed for bankruptcy and was acquired and kept in business on a more limited scale for some years building cars in response to special orders.

Then in February 2008 , almost 100 years later, China’s Youngman Automotive Group said they were reviving the 100 year-old electric car brand.

And an year later, in March 2009, Detroit Electric announced a partnership with Proton, Malaysia’s largest automobile manufacturer, to mass produce the E63, an all-electric sedan. Under the agreement, Detroit Electric will license two Proton vehicle platforms and contract the company to assemble the electric vehicles that will be marketed under Detroit Electric’s brand, providing Detroit Electric with a cheap manufacturing base.

The E63 will be a four-door sedan with two range options: either 111 miles for $23,000 to $26,000 or 200 miles for $28,000 to $33,000. The company plans to introduce the car in Europe and Asia in February 2010 and then in the U.S. a few months later. The quick turnaround will be possible by outfitting Proton’s existing car models with Detroit Electric’s engine design instead of designing a whole new model.

Old Detroit Electric ad

Old Detroit Electric ad

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