Geography of Personality

Geography of Personality

600,000 normal, law-abiding citizens answered a 44-question personality test that evaluates five traits: extraversion, agreeableness, conscientiousness, neuroticism and openness.

The results were published in the journal Perspectives on Psychological Science, mapping regional clusters of personality traits.

The research went further, and overlaid state-by-state data on crime, health and economic development in search of correlations. A must-see.

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